Fairlane Ford employees gather in the showroom to display their recently won Ford Motor Co. 2009 President’s Award.
DEARBORN — Fairlane Ford is among an elite group of Ford and Lincoln Mercury dealerships to be recognized with the Ford Motor Co. 2009 President’s Award. The award honors dealerships that have excelled in automotive retailing in 2009, by providing exceptional customer service and satisfaction.
This year, Ford honored 380 Ford and Lincoln Mercury dealers across the country for delivering a superior customer experience in sales, service and overall ownership of their vehicle.
“Earning this award is a reflection of our entire staff’s commitment to delivering the best customer
experience possible,” Fairlane President Julie Turla said. “I couldn’t be more proud to receive this recognition, especially since it comes from the people we value most – our customers. They’re the reason we were able to achieve this award.”
The President’s Award was developed in 1998. Dealers become eligible through survey responses from customers related to their service, satisfaction and overall dealership experience.
“The President’s Award signifies our gratitude for those dealers who reach beyond daily tasks and make a difference to their customers,” says Frederiek Toney, vice president of Ford Customer Service Division. “We award our dealers for their outstanding commitment to our customers because just as Ford strives to deliver the highest quality products and technologies to customers, our dealers share that same passion in providing a world-class experience in vehicle sales and service.”