By ZEINAB NAJM
DEARBORN — AAA employees wearing pink filled the atrium of the Dearborn headquarters to honor loved ones lost from breast cancer with a moment of silence on Oct. 11.
The annual Pink Day was held at AAA as part of the company’s ongoing commitment to the American Cancer Society.
During Pink Day, employees signed the name of their loved ones on large cardboard ribbons, received T-shirts and pins, made donations, and were provided American Cancer Society awareness information.
AAA has been a sponsor of Making Strides Against Breast Cancer of Detroit since 2012. Over those five years AAA has raised more than $200,000 over five years in Michigan alone.
“Our charitable work is just as important as our corporate work,” AAA Auto Group Club President and CEO Joe Richardson said. “Anything we can do with our brand, by using the power of our brand to support the cause we try to do.”
Like many others, Richardson has his story about knowing someone who has battled breast cancer.
“Everyone has a story about cancer and knows someone who has been impacted by the disease including our employees,” he said. “For me it’s my mother who has been diagnosed with two different strands of breast cancer twice and has overcome it each time. She is now 85 and we call her the Energizer Bunny.”
Through breast cancer walks, sponsorships, school activities, communication tools, and tow trucks AAA is raising awareness for the cause.
“We try to provide support by being active in the community and fighting against breast cancer by being part of Making Strides,” he said. “Our tow trucks will be on the road 24/7 and we have banners outside and inside the building to help raise awareness.”
For more information on breast cancer from the American Cancer Society go to www.cancer.org/cancer/breast-cancer.
(Zeinab Najm can be reached at [email protected])