By SCOTT BRENT
For the Sunday Times
TAYLOR – Holiday shopping at Meijer came to a halt as actor and Wahlburger’s co-founder Mark Wahlberg entered the store in Taylor Friday to promote his new business relationship with the Michigan-based retailer.
In the coming year, sports nutrition leader Performance Nurtition will unveil a new line of high-performance nutrition snacks and active lifestyle products at all Meijer locations, and the Wahlburgers restaurant chain will develop new locations on existing and future Meijer sites. Wahlburger’s also will bring its new food trucks to select Meijer locations.
PI, co-founded by Wahlberg and health and wellness industry veteran Tom Dowd, looks to provide alternative diet options to help customers lead healthier lives.
Patrons flooded and swept the aisles to get photos and signed shots of the celebrity in a PI T-shirt. In an effort to moderate the enraptured crowd, Mejier employees distributed doughnut holes to those waiting in line.
A Wahlburger’s food truck also was stationed outside to those in need of a breakfast fill, and featured a selection of the restaurant’s most popular items including Wahlberg’s personal favorite: the year-round Thanksgiving Sandwich.
According to a press release from PI, partnering with people who believe in and use its products is necessary to encourage healthy living.
“We speak to customers differently and we don’t mislead customers with bodybuilder marketing hype or paid endorsers,” Dowd said. “We use real customers.”
Those who have stood by the brand include NBA star, Draymond Green and U.S. Navy SEAL Marcus Luttrell.
Cooperation between all three companies also is bolstered by several charitable initiatives.
“A portion of Performance Inspired’s net profits go to charity each year and we are looking forward to getting involved with Meijer’s philanthropic programs,” Wahlberg said.
Having plans to open six Wahlburger’s in Michigan, Wahlberg is behind the state’s future and looks forward to an evolution of its industry.