Planet Fitness recently opened the largest club to date in Michigan featuring 24-hour access, huge selection of equipment, free fitness training and more.
DETROIT – Planet Fitness, the nation’s leading franchisor of low-cost/high-value gyms, announced the opening of its newest area location at 18450 Ford Road.
The former Office Depot location is the new home for a 26,000-square-foot facility, with more than 250 pieces of cardio and strength equipment, full locker facilities, a 30-minute express workout area and more.
The location offers easy access to local residents as well as businesses and colleges. The lease was finalized with Southfield-based Etkin Equities.
“We are very excited about expanding operations in the Detroit market and debuting our largest Planet Fitness in the state,” said Bryan Rief, franchisee and managing partner for Northville-based 2KR Development, LLC. “We think the local community will be pleased with the huge selection of fitness equipment, low-cost memberships, and judgement-free philosophy that are the hallmarks of Planet Fitness.”
Nationwide, the New Hampshire-based company has achieved enormous growth – more than 350 clubs in 38 states by focusing on the needs of occasional or first-time health club members rather than hard-core fitness fanatics. Prices at Planet Fitness range m $10 to $19.99 a month.
The company’s Judgement Free Zone is intended to provide a relaxed, nonintimidating atmosphere by having a low tolerance for bodybuilders and a commitment to helping people of various fitness levels, Rief said. The philosophy transcends everything at the company’s gyms, including details such as the “Lunk Alarm,” which is an actual beacon light and siren intended to deter members from the hard-core, look-at-me behavior found in other gyms.
The club features a selection of cardio equipment including treadmills, ellipticaltrainers, full and lowerbody arc trainers, and stationary bikes (upright and recumbent). Every cardio machine is connected to an entertainment system consisting of multiple 50-inch plasma televisions.
The gym also offers a full complement of upper and lower body strength machines, a 30-minute PF Express circuit, tanning booths and massage chairs. In addition, free fitness instruction is included with all memberships. A certified fitness trainer is on staff weekdays to assist members with workout programs at no additional charge.